Lion's Den is an intimate festival held on a working farm in rural Australia. We were engaged to give the small gathering the big consideration it deserved.
The visual identity revolves around a whimsical and meticulously crafted miniature diorama. Drawing inspiration from the festival’s humble beginnings, this handmade motif subtly pays homage to the gathering's main stage, The Hay Amphitheatre.
Additionally, we created dark versions of the website, key art, and print assets to illustrate the transformation festivals undergo as they transcends into the darkness of the night.
