Into Carry is a sustainable product design studio and cafe based in Collingwood, Melbourne.
I was engaged to help develop a visual identity that reflected the companies modular approach to product design and their admirable promise to look after the earth.
Central to the brand is the logo — a sleek mark derived from the I & C letterforms. The logo is emblematic of a bag on someones back and aligns with the travel and modular aspects of the brand.
The website, a bespoke Squarespace build, enables Luke and his team to effortlessly showcase their unique collection of products.
