Darkroom develop premium photoshop mockups for studios and brands.
Drawing inspiration from 1970’s film photography, we developed a cinematic yet understated visual framework. The wordmark is a bold statement designed to disrupt the mockup landscape. By contrast, the secondary typeface is an elegant timepiece of the 70s - helping give the brand a timeless sense of integrity.
The default product texture is a series of uninterrupted white squares. This subtle nod to analogue contact sheets ties Darkroom’s brand to the overarching photography motif, while the repetition of shape alludes to the iterative nature of building mockups out of 3D.